Cici Zhu

Cici Zhu is a seasoned professional in business development and marketing, currently serving as a Growth Account Manager for Household Essentials at Walmart Marketplace since June 2025, focusing on brand growth strategies. Zhu has experience as a Venture Scout at UpHonest Capital since January 2021 and previously held key roles at Outer, including Manager of Business Development & GTM, where responsibilities encompassed leading multiple online marketplace channels and contributing to product marketing and partnerships. Prior experience includes a Senior Associate position focused on go-to-market strategies at Outer, a Market Analyst Intern role at Starbucks analyzing Gen-Z trends, and as a Strategy Consultant at Clarkston Consulting providing strategic insights on millennial consumer behavior. Educational qualifications include a Master's degree in Communication and Media Studies from the University of Pennsylvania, a Bachelor's degree in Marketing & Entrepreneurship from Babson College, and various exchange programs in Economics and Business Administration.