Michael Frannea currently serves as Vice President of Global Demand Generation & Corporate Marketing at Upland Software, a role held since January 2023. Prior to this, Michael was Vice President & Head of Demand Generation at TIBCO from October 2015 to September 2022, where responsibilities included steering global demand generation and digital marketing strategies. Earlier experience includes positions as Sr. Director of Global Campaigns at TIBCO and Director of Demand Generation & Marketing Operations at Mashery, focusing on aligning marketing strategies with sales goals. Michael's career also encompasses roles at Juniper Networks and 3Com, where efforts centered on maximizing demand through effective marketing campaigns and team management. Michael holds a Bachelor's Degree from UC Santa Barbara with a double major in Political Science and Latin American Studies and has furthered education at The Wharton School and Universidad Nacional Del Nordeste.
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