Gwendolien Parewyck is a seasoned professional in digital marketing and public relations, currently serving as a Senior Digital Consultant at UPR Benelux since October 2017, where responsibilities include leading influencer marketing campaigns for beauty, lifestyle, and fashion brands, as well as client acquisition and overseeing comprehensive campaign rollouts. Prior to this role, Gwendolien held various positions at Matuvu Fashion Agency, including Digital Account Manager and Public Relations during a summer job. Additionally, experience at C&A and internships at The DreamMm and Matuvu Fashion Agency have contributed to a strong foundation in communication management and marketing. Gwendolien holds a degree in Communication Management from Thomas More University of Applied Sciences and a Bachelor’s in Business Management Marketing from Arteveldehogeschool.