Heather Bizzell

Heather Bizzell is an experienced leader in marketing and strategy, currently serving as the Experience Strategy Director for UPS My Choice and Visibility since June 2016. In this role, Bizzell oversees global experience strategies, focusing on customer visibility and satisfaction, while managing a team of experience strategists. Prior positions at UPS include Director of SMB Strategy & Analytics, Director of Retail Channel Marketing, and Director of Small Business Marketing, where Bizzell developed strategies to enhance revenue growth and customer loyalty. Bizzell's earlier experience includes roles at UPS Europe and Wachovia Bank Card Services, demonstrating a strong background in relationship marketing and public relations. Bizzell holds an MBA in International Business from Mercer University and a BBA in Marketing from Georgia Southern University.