Archana Pai

Archana Pai has a diverse work experience spanning various roles in market research and insights. Archana is currently serving as the Director of Market Research at Upstox since 2022. Prior to this, they worked at Myntra from 2016 to 2022, where they held the position of Associate Director & Head of Research & Insights. During their time at Myntra, Archana led and managed multiple research studies, contributed to successful insights-driven campaigns, and received recognition for their work with the ESOMAR Research Effectiveness Award.

Before joining Myntra, Archana worked as the Vice President of Custom Research (South) at MRSS India from 2015 to 2016. In this role, they set up and managed business operations, onboarded new clients, and utilized innovative research techniques.

Prior to that, Archana held various positions at IMRB International from 2011 to 2015, including Insights Director, Research Manager, and Associate Research Manager. At IMRB, they handled and delivered research solutions to clients, acquired new business, and led a team of researchers and operations executives.

Archana's early work experience includes a summer trainee role at Novell in 2010 and a software engineer position at Infosys Technologies Ltd from 2006 to 2009.

Archana Pai completed their Bachelor of Engineering (B.E.) degree in Electronics and Instrumentation from Anna University in 2002. Archana then pursued a Post Graduate Diploma in Communications Management with a focus on Brand Management and Market Research from MICA | The School of Ideas from 2009 to 2011. Prior to their higher education, Archana graduated from Good Shepherd Matriculation Higher Secondary School between 1989 and 2002.