Eleni Pavlou

Eleni Pavlou has extensive experience in customer experience and marketing, currently serving as the Product Innovation & Customer Experience Director at Upstream since November 2015, where a new Customer Experience department was established to enhance over 100 digital mobile services across more than 45 countries. Previously, Eleni worked at Alpha Bank as a Senior Marketing Manager, leading communication campaigns for affluent segments and managing the marketing budget. Earlier experience includes various roles at Citi, focusing on customer advocacy and research, as well as distribution management. Academic qualifications include a Master of Science in International Accounting and Financial Studies from the University of Strathclyde and a Bachelor of Science in Financial and Banking Management from the University of Piraeus.