As a child, he thought about becoming a police officer or a doctor, but ultimately found his place in SEO thanks to his wife (then girlfriend) suggesting he apply for an open position at the marketing agency where she worked. The job: Getting certain webpages to climb higher in Google search rankings. Tsvetan had never heard of SEO until that interview, but it sounded interesting, so he took them up on their offer. Now, almost a decade later, Tsvetan has been an SEO trainer, instructor, and team leader, and he captains some of Uptick’s largest SEO accounts.
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