Dr. Sergey Viharev

Dr. Sergey Viharev serves as the Chief Experience Officer at X5 Group since April 2021, where responsibilities include overseeing total experience for customers, employees, and partners, achieving notable competitive advantages in customer metrics. Concurrently, Dr. Viharev holds the position of Director for Emerging Technologies at KPMG Russia, leading the development of technology research and commercialization practices. Additionally, Dr. Viharev is a leading researcher at Ural Federal University, focusing on commercial scientific research in transport and advanced materials with an emphasis on operations research and decision support systems. Previous experience includes a role as Business Outcome Partner at Teradata, where new data-driven business concepts were developed, and serving as Deputy Director at Брейнкрафт, managing a team to build customer relationships and automate processes. Dr. Viharev's educational background includes a PhD in Mathematics and Physics and an MBA in Business Management, both from Ural State University.