Cristina De La Cruz

Driving relationship strategy and revenue generation, Cristina is in her element. Her powerful sales career has focused solely on people and crafting their success. In January 2021, she accepted the VP of Sales role at Ursus. She brings the stakeholders together – clients, talent, employees – with perfect fluency in global alliances and scalable, enterprise solutions. Cristina creates the Ursus go-to-market strategy, attracts the hires, and creates staffing solutions that are tailored to each client’s specific hiring needs.

Her award-winning track record spans over 15 years of nationwide client staffing, from small start-ups to the Fortune 500. A steady climber with consistent, multimillion-dollar milestones and Top Producer awards, Cristina was an accomplished Regional VP of Robert Half Technology Staffing Services. A recognized staffing industry SME, Cristina is a sought-after contributor to media organizations in the Bay Area. Prior to her stint in the technology sector, she soared with over a decade of sales leadership at Robert Half Legal.

Cristina holds a degree in Sociology from the University of California Santa Barbara. After graduation she spent a year in Japan teaching English through the Jet Program and traveling throughout Southeast Asia with her husband. After repatriating, she landed her first job in education publishing sales and, three years later, transitioned into staffing. Her view: sales with a purpose is meaningful because you are the brand. You build the relationships. You learn from clients. You design the victory. Cristina’s role at Ursus is to design the most impactful experience for clients and candidates, developing high reward solutions for everyone.

She is high impact at Ursus – but Cristina is even more influential at home as “mom” developing high reward solutions where they matter most.