Alyson Rabel is a seasoned professional with extensive experience in decision science and digital marketing, currently serving as Director of Decision Science Analysis at USAA since October 2010. Rabel has advanced through various roles, including Decision Science Analyst and Lead Digital Product Manager, focusing on optimizing digital acquisition experiences through data-driven strategies and agile methodologies. Prior experience includes roles in digital and market analysis with Schraad & Associates and Sinclair Customer Metrics, as well as a solid foundation in compensation coordination at HEB. Rabel holds a Bachelor of Business Administration in Marketing from St. Mary's University and a Master of Business Administration in Management and Operations from the University of Phoenix.
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