Shakeena Thermitus

Shakeena Thermitus is a seasoned marketing leader specializing in CRM strategy and optimization. Currently serving as the Director of Marketing for Audience Strategy & Execution at USAA since 2024, Shakeena oversees a team of six campaign analysts to enhance acquisition and retention efforts. Previously, Shakeena held positions such as Manager of CRM at Church & Dwight Co., Inc. and Director of Digital CRM Strategy at Epsilon, demonstrating a robust track record in data-driven marketing across various industries. Shakeena holds a Bachelor of Science from the University of Richmond and an MBA from La Salle University.