Riley Cappellucci

Riley Cappellucci is an experienced Marketing and Communications Manager at USANA Health Sciences, with a focus on market research, brand management, digital marketing, and influencer relations since April 2018. Responsibilities include increasing sales and brand recognition through direct engagement with associates and leading various marketing campaigns from concept to execution. Prior experience as a Social Media Specialist involved analyzing social media operations and educating others on effective practices. Riley also manages a personal brand as a Content Creator at RileyAlexandra.com, and previously worked as a Social Media Evaluator at Lionbridge Technologies. Early career experiences as an Assistant Ballet Instructor at the School of American Ballet complemented an educational background that includes a Bachelor of Science degree from Brigham Young University, with a minor in Communications and Psychology.