Abeera Baig

Abeera Baig is an experienced marketing professional with a strong background in driving business growth and optimizing customer acquisition strategies. Currently serving as the Head of Marketing & Online Acquisition at Kavak.com, Abeera has achieved a 6x business growth over two years while significantly reducing Customer Acquisition Cost by 88%. Previous roles include overseeing performance marketing at Assembly Global, where key performance indicators were managed across various digital channels, and contributing to Coca-Cola İçecek as a Business Strategy Specialist, Channel Marketing Assistant Manager, and Channel Marketing Specialist, with responsibilities that included improving e-commerce operations and executing national marketing campaigns. Abeera holds an MBA in Marketing and a B.B.A. in Finance & Marketing from the Lahore School of Economics.