Jeff Burslem, MBA

Jeff Burslem, MBA has a wealth of work experience in the analytics and digital marketing space. From 2016 to present, they have been the Senior Product Analytics Manager at uShip, where they use digital analytics and data storytelling techniques to help the company gain decision superiority over its rivals. From 2014 to 2016, they were the Associate Director of Analytics and Optimization at Springbox, where they built predictive models to quantify business impact and ROI, enhanced a competitive intelligence tool, and augmented a Digital Persona offering. From 2012 to 2014, they were the Senior Manager - Online Analytics and Reporting at BT. From 2011 to 2012, they were the Senior Analyst at R/GA, where they created a digital measurement framework, was responsible for Google Analytics tagging, and delivered SEO keyword and site usability analysis. From 2010 to 2011, they were the Senior Online Analyst at Virgin Media, where they delivered insight into customer behaviour and leveraged voice of customer feedback. From 2009 to 2010, they were the Senior Digital Marketing Analyst (Fixed-Term Contract) at Wunderman, where they analysed buzz, sentiment and influence of the online public, developed technographic profiles, and designed site optimization dashboards. From 2007 to 2009, they were the Digital Insights Consultant at Logan Tod & Co, where they managed client relationships, critically evaluated microsites, and devised KPI metrics.

Jeff Burslem has an education history that includes an MBA from The University of Sheffield in Business Administration and Management, General, a Bachelor of Arts (BA) from The University of Nottingham in Economics with German, and a TensorFlow Developer Certificate from Zero To Mastery Academy in Machine Learning & Artificial Intelligence. Jeff has also obtained numerous certifications from institutions such as LinkedIn, Google, Udemy, Udacity, and Kaggle, including How to Think Better by Thinking Backwards, GitHub for Data Scientists, Mastering Organizational Chaos, Tech Ethics: Avoiding Unintended Consequences, Hands-On Computer Vision with OpenCV 4, Keras & TensorFlow 2, Logo Trend Report 2022-2023, Google Analytics Certification, SQL for Data Analytics, Intro to TensorFlow for Deep Learning, Migrating from Universal Analytics to Google Analytics 4 (GA4), People Analytics, Open Data: Unleashing Hidden Value, Intro to Deep Learning, Machine Learning, Data Science and Deep Learning with Python, Cryptocurrency Foundations, Introduction to NFTs: Non-fungible Tokens, Intermediate Machine Learning, Intro to Machine Learning, Machine Learning Explainability, and Python.