Andrew Lafortezza

Head Of Sales at Usual

Andrew Lafortezza is a seasoned sales and partnerships leader with extensive experience in the technology and cryptocurrency sectors. Currently serving as the Head of Sales at Usual since January 2024, Andrew previously founded Persimmon Project in November 2016, focusing on cryptocurrency investment strategies. Andrew's career includes a role as Head of Partnerships at Perpetual Protocol from March 2022 to November 2023, where responsibilities encompassed leading strategic initiatives and managing multimillion-dollar partnerships. Additionally, Andrew was instrumental in scaling the Washington, D.C. office at Yelp from July 2018 to June 2022, first as a Sales Manager and earlier as an Account Executive. Andrew holds a Bachelor's Degree in Leadership Studies and Mathematics from the University of Richmond.

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