Alex Garrido

Alex Garrido serves as the Director of Digital Marketing & Marketing Analytics at The University of Texas Rio Grande Valley, leading a team of twenty professionals and managing an annual budget exceeding $1.5 million. With extensive experience in digital marketing education, Alex has developed and instructed courses in Web Design, Digital Marketing, Social Media Management, and Web Analytics. Notably, Alex's previous roles include Social Media & Digital Marketing Manager, where significant enrollment growth was achieved, and Head of Digital Marketing for UT Health RGV, overseeing digital initiatives for multiple clinics. Additional experience encompasses co-owning a digital marketing firm and providing web design services. Alex holds a Master's degree in Business Analytics and a Bachelor's degree in Psychology with a focus on marketing.