Geoff Lee

Geoff Lee is currently serving as the SVP, Business Development at For The Win 360° (FTW360°) partnered with The Utah Crimson Collective, driving NIL revenue for student-athletes. Previously, Geoff founded and serves as President of Face First Brand, a premium custom apparel company, and served as President at Infinite Scale, providing design services for sports franchises. Additionally, Geoff held positions at Placemedia, Comcast | Vehix, and Counsel Source Inc., showcasing their extensive experience in media partnerships, business development, and consulting. Lee graduated from the University of Utah with a degree in Political Science.