Alex Garrido

Director Of Digital Marketing & Marketing Analytics at The University of Texas Rio Grande Valley

Alex Garrido has a diverse work experience in digital marketing and web design. They have held positions at various organizations, including The University of Texas Rio Grande Valley, UTRGV Robert C. Vackar College of Business and Entrepreneurship, UT Health RGV, Red Ant Digital Marketing, The University of Texas-Pan American, and Alexwebmaster.com.

At The University of Texas Rio Grande Valley, Alex served as the Director of Digital Marketing & Marketing Analytics, leading a team of marketing professionals and managing a substantial budget. They were also a Digital Marketing Adjunct Instructor, developing courses and teaching workshops on web design, digital marketing, social media management, and web analytics.

Alex also held the position of Social Media & Digital Marketing Manager at The University of Texas Rio Grande Valley, where they were recognized for doubling graduate enrollment through the use of digital marketing and saving the organization millions of dollars annually.

At UT Health RGV, Alex served as the Head Of Digital Marketing, responsible for managing all digital marketing efforts and driving patient volume for multiple clinics and service lines.

They were also the co-owner and digital marketing consultant at Red Ant Digital Marketing, providing services to clients in various industries.

Additionally, Alex worked at The University of Texas-Pan American as an Online & International Marketing Recruiter, implementing data-driven online marketing strategies and search engine marketing campaigns to recruit and retain graduate students.

Before their career in academia, Alex operated their own web design business, Alexwebmaster.com, where they provided front-end design, maintenance, and custom application development services to a range of clients. They also implemented search marketing strategies, including SEO, SEM, and social media marketing.

Overall, Alex Garrido has extensive experience in digital marketing, web design, teaching, and management roles.

Alex Garrido's education history includes a Master of Science in Business Analytics from The University of Texas Rio Grande Valley (2020-2021), a Certificate in Business Analytics from Harvard Business School Online (2019), and a Bachelor of Science in Psychology with a focus on Marketing Psychology from The University of Texas-Pan American (2007-2010). In addition, Alex has obtained various certifications in areas such as persuasive selling, productivity enhancement, storytelling for data and design, and neuromarketing, among others.

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Timeline

  • Director Of Digital Marketing & Marketing Analytics

    September, 2018 - present

  • Social Media & Digital Marketing Manager

    January, 2017

  • Social Media Manager

    August, 2015

  • Digital Marketing Adjunct Instructor (utpa & Utrgv)

    June, 2013

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