Jean Serra

As CEO and co-founder at V2 Communications, Jean Serra has over 20 years of experience helping disruptive companies become ascending brands. Clients know Jean for her unmatched depth of industry expertise in the enterprise, consumer and professional services sectors. Jean’s teams know her to develop high-impact programs that drive results and build brand for hundreds of organizations worldwide, including UiPath, HPE and Breakthrough Energy Ventures.

Since co-founding V2, Jean has pioneered innovative strategies in communications, PR/AR, social media, content marketing, influencer relations, measurement, and strategic messaging and positioning. She leads a team of experienced executives in Boston, New York and San Francisco to develop award-winning programs that fuel rapid growth, shift market perception and drive measurable business impact within both consumer and B2B sectors.

Thanks to Jean, V2 has grown into a firm where senior-level management remains involved at every level. She plays an active role not only in spearheading client programs, but also in cultivating homegrown talent within the agency. To realize this vision, Jean designed a culture that organizes and nurtures its employees around a standard for excellence and a commitment to delivering high-quality, impactful work and service to clients. As a result, V2 has been dubbed a “Best Place to Work” several times over the years.

Prior to V2, Jean served as a senior vice president at leading tech PR agency FitzGerald Communications, where she oversaw strategic communications campaigns and managed teams in flawless execution for both emerging growth brands and established market leaders. Her extensive career has also included senior account management positions at Fleishman-Hillard and Red Whistle Communications (a Weber Shandwick company).