Yatin Shah

Yatin Shah is the current Lead for Marketing & Brand Communications at Vahura. Prior to this, Shah was a Brand Strategist at CRACKER & RUSH from March 2020 to June 2022. In this role, Shah worked with brands from multiple sectors including finance, education, development, real estate, technology, and supply chain. Shah was responsible for developing a deep understanding of the client business and industry, conducting qualitative market research to identify consumer behaviour and insights, brand perception, trends & gaps, drafting & analyzing market reports, and crafting fundamental elements like positioning & personality, brand story & purpose, strategic narrative, and brand architecture. Shah also conducted workshops for the client leadership team to understand business objectives and embed them into the brand strategy.

Prior to CRACKER & RUSH, Shah was the Founder & Director of Teezo Lifestyle LLP from February 2017 to January 2022. In this role, Shah was responsible for strategizing & planning brand websites, Investor pitch decks, etc. as well as end-to-end project and client-account management.

Shah began their career as a Marketing Intern at MadRat Games from May 2015 to June 2015. Yatin then moved into the role of VP of Marketing for India and US operations from July 2015 to September 2016. In this role, Shah was responsible for leading the marketing efforts for MadRat Games in both India and the US.

Yatin Shah has a Master of Business Administration (M.B.A.) in Marketing from Aditya Institude of Management Studies and Research, a Master’s Degree in Commerce from University of Mumbai, and a Bachelor of Commerce (B.Com.) in Accounting and Finance from Vidyavardini's College of Commerce (Vartak College). Yatin also has a Secondary School Certificate in Distinction from Ryan International, Mumbai. Yatin's certifications include Social Media Marketing: Strategy and Optimization, Strategic Thinking, B2B Marketing on LinkedIn, and The Science of Logo Design from LinkedIn.