Sarah Basconcillo

Sarah Basconcillo is an accomplished digital marketing professional with extensive experience in leading digital marketing strategies across various sectors, including beauty and FMCG. Currently serving as a Senior Digital Marketing Manager at Valiram since August 2018, Sarah has successfully driven DTC business growth for Bath & Body Works across Southeast Asia and Australia, achieving 200% growth in social media channels through effective content strategy and community engagement. Prior to Valiram, Sarah held roles at Lion & Lion, where responsibilities included client management and performance marketing for brands like Rimmel London and Adidas, and at Ogilvy & Mather, where Sarah specialized in account management and social media strategy for leading brands such as CNN Philippines and Nike. Sarah's career began with an internship as a News Writer at Intercontinental Broadcasting Corporation. A graduate of the University of the Philippines, Sarah holds a Bachelor's Degree in Speech Communication and Rhetoric.