Ueli Nobs is an experienced project and category management professional currently serving as a Project Manager in Category Management at Valora Group since March 2023. Prior to this role, Ueli Nobs spent nearly a decade at BAT, holding various positions including Category Manager for Vapor Switzerland & Poland, Portfolio Manager for Switzerland, and Senior Brand Manager for Parisienne. Ueli Nobs has a solid foundation in developing strategic marketing initiatives, managing pricing and promotional plans, and enhancing customer engagement across multiple markets. Ueli Nobs also has experience in sales and marketing management at basta.org and a marketing internship with cR Werbeagentur AG. An academic background from the University of St.Gallen includes a Master of Arts in Marketing, Services and Communication Management, and a Certificate of Advanced Studies in Strategic Management.
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