Gretchen Lopez

Gretchen Lopez is a seasoned strategic leader currently serving as the Strategy Director at Valtech since August 2022. Prior experience includes a significant tenure at Lowe's Companies, Inc., where Gretchen held multiple roles, culminating as the Head of Brand Strategy + Operations for Lowe's Innovation Labs, overseeing brand strategy, marketing activation, and communications. Prior to Lowe's, Gretchen was the Director of Social Media Analytics at NASCAR, focusing on content performance and providing actionable insights to executives. Gretchen began a career in consumer insights at Taylor and developed crisis communication strategies at Ketchum. Academic credentials include a degree in Journalism & Mass Communication with a concentration in Public Relations from the University of North Carolina at Chapel Hill.