Marc-Antoine Arbour

Marc-Antoine Arbour is an experienced professional in marketing technology and digital media, currently serving as Director of Martech at Valtech since March 2018. In this role, Marc-Antoine assists clients in defining and utilizing Martech tools to align strategy with technology for enhanced customer journeys. Previously, Marc-Antoine held positions as Head of Data & Analytics and Head of Paid Media at Valtech, where coaching analytics teams and media teams were key responsibilities. Before joining Valtech, Marc-Antoine worked at Yellow Pages as an Ads Specialist and Campaign Manager, focusing on social media advertising and content management. Early experience includes positions with the Montreal Alouettes, where Marc-Antoine developed content strategies and created digital content. Marc-Antoine holds a Bachelor’s degree in Administration with a focus on Marketing from UQAM.