Traci Poortenga

Traci Poortenga has a strong background in marketing and business development. Traci currently holds the position of Senior Vice President at Van Wyk Risk Solutions, where they are responsible for leading the marketing team and overseeing various marketing activities such as social media, website development, advertising, and branding. Prior to their current role, Traci served as the Vice President and Director of Marketing at the same company, where they developed and executed marketing strategies and oversaw communication programs.

Before joining Van Wyk Risk Solutions, Traci worked as a Marketing Specialist at Berends Hendricks Stuit Insurance Agency, where they played a key role in planning and executing marketing initiatives and managing social media platforms.

Traci also gained experience at HUB International, where they worked as a New Business Coordinator, collaborating with sales teams to implement new business opportunities and managing various marketing projects. Traci started their career at Pinnacle Insurance Partners LLC as a Business Development Specialist, where they were responsible for project management, niche marketing, and strategic planning.

Traci's earliest work experience was as a Marketing Specialist at The Campbell Group, where they developed sales tools and marketing materials, identified new marketing opportunities, and prepared reports and presentations. Traci also worked as an Administrative Assistant at Turnstone, a company of Steelcase.

Overall, Traci Poortenga has demonstrated a strong track record in marketing, business development, and strategic leadership throughout their career.

Traci Poortenga has a Bachelor of Business Administration degree in Marketing from Davenport University, which they obtained from 2011 to 2016. Prior to that, they completed an Associates in Business Administration degree from the same university from 1998 to 2000. Traci also attended Hudsonville High School. In addition to their degrees, they hold an Insurance Agent License from the State of Michigan, which they obtained in 2002.