Edgar Noguera

Edgar Noguera is a seasoned marketing professional currently serving as the Head of Marketing at Vana, where responsibilities include executing communication strategies in Guatemala and the Dominican Republic, focusing on growth and sustainability through disruptive actions that optimize customer acquisition and retention costs. Previously, Edgar held various managerial positions, including Customer Service and Marketing Manager at Intcomex, where leadership of a 20-person team resulted in over 120% execution of defined KPIs. Additional roles include Director General Digital at BBDO Guatemala, Digital Specialist at Tigo Guatemala, and university lecturer, demonstrating expertise in digital marketing strategy development and execution across diverse sectors. Edgar holds an MBA in Business Administration and Management from UNIS Business School and is pursuing a Strategic Marketing diploma from INCAE Business School.