Vana
Edgar Noguera is a seasoned marketing professional currently serving as the Head of Marketing at Vana, where responsibilities include executing communication strategies in Guatemala and the Dominican Republic, focusing on growth and sustainability through disruptive actions that optimize customer acquisition and retention costs. Previously, Edgar held various managerial positions, including Customer Service and Marketing Manager at Intcomex, where leadership of a 20-person team resulted in over 120% execution of defined KPIs. Additional roles include Director General Digital at BBDO Guatemala, Digital Specialist at Tigo Guatemala, and university lecturer, demonstrating expertise in digital marketing strategy development and execution across diverse sectors. Edgar holds an MBA in Business Administration and Management from UNIS Business School and is pursuing a Strategic Marketing diploma from INCAE Business School.
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Vana
We believe there is a wealth of potential that comes from having access to a line of credit. From buying inventory to paying for unforeseen emergencies between paychecks, there are times where all of us could benefit from credit. Unfortunately, quick and affordable access to credit is still out of reach for most people in Latin America. We want tochange that.With Vana, we provide convenient loans that can be applied for in minutes through an Android app. Our team uses a variety of non-traditional data sources and machine learning algorithms to provide loans that other financial institutions might not.Our team comes from a diverse set of previous experiences and is energized by moving rapidly and tackling tough problems. In our current high-growth stage, we get the opportunity to be presented with new challenges every day and thrive on learning and growing faster than we thought possible!