Performance Marketing

About Vance

Vance is a game-changing global neobank aimed at creating a seamless banking experience that transcends borders. We are backed by influential venture capitalists like Hummingbird Ventures, Y Combinator, Global Founders Capital, Soma Capital, and are on a mission to simplify global banking as easily as booking an Uber. At our core, we're building a platform to be a one-stop-shop for banking across boundaries, making it effortless for customers to access banking and financial products in any country.

We're a diverse, dynamic team of 30, operating with the energy of a startup and the agility of a sports team. With innovation, hustle, and collaboration at our core, we're connecting banking infrastructure around the globe to build a unified human-first experience for everyone, regardless of where they are on the globe. Discover more about our work, our ethos, and our vision on our website, Vance.

About the Role

We are seeking a Performance Marketing Manager with a deep understanding of consumer behavior and a proven track record in driving high-impact digital marketing campaigns. The ideal candidate will be responsible for developing, executing, and optimizing performance marketing strategies across various channels to drive customer acquisition and retention. This is a unique opportunity to work with high budgets and contribute directly to the growth of a global fintech product.

What You’ll Do

• Develop, implement, and oversee performance marketing strategies to drive customer acquisition and retention, optimizing for key performance indicators (KPIs) such as ROI, CAC, ROAS, CPA, and LTV.
• Lead the planning, execution, and optimization of paid media campaigns across various platforms, including Google Ads, Meta, YouTube, TikTok, and other relevant channels.
• Monitor and analyze performance metrics, providing detailed reports and insights on campaign performance. Leverage data to make informed decisions and drive continuous improvement.
• Manage performance marketing budgets effectively, ensuring optimal resource allocation to maximize ROI.
• Work closely with teams to develop data-driven creatives, optimize landing pages, and improve overall conversion rates.
• Stay up-to-date with the latest trends, competitor analysis, and emerging technologies to keep campaigns innovative and ahead of the curve.
• Conduct A/B testing, bid strategies, audience targeting, and creative adjustments to scale and optimize campaigns.

What We’re Looking For

• 3-4 years of experience in performance marketing, ideally with a consumer tech brand in global markets. FinTech experience is a strong advantage.
• Experience working on global markets and managing high-budget campaigns ($100K+ per month).
• Expertise in Google Ads, Meta, TikTok, and other paid media platforms.
• Strong understanding of performance metrics, data analysis, and the ability to derive actionable insights.
• Comprehensive understanding of paid media funnels, audience targeting, and conversion optimization.
• Experience using marketing tools such as Google Analytics, Facebook Business Manager, and other relevant platforms.

Why Join Us?

• Accelerated Growth: Join an early-stage company that offers unparalleled growth opportunities.
• Global Impact: Be part of a team building a groundbreaking global product and work on high-budget campaigns that drive substantial impact.
• Wealth Creation: Opportunity to be a part of our wealth creation journey through competitive compensation and benefits.