Jeff Rife

Jeff Rife is a seasoned professional with extensive experience in business ownership and operational management. Currently, Jeff serves as the Small Business Owner at Rife Custom Crafts LLC. since June 2024. Prior to this role, Jeff held significant positions at Vander Haag's Inc., including Director of Eastern Region Business Development and General Manager from January 2015 to June 2024, focusing on the acquisition of trucks, trailers, equipment, and parts. Additionally, Jeff founded and operated RIFE HEAVY DUTY INC. from January 1978 to December 2014, showcasing a long-standing commitment to the industry.