Helena Membrillera

Helena Membrillera is a seasoned professional in the hospitality industry with extensive experience in sales and marketing roles. Currently serving as the Regional Cluster Director of Sales EMEA for Palladium Hotel Group since January 2022, Helena is responsible for executing annual sales budgets and strategic plans for multiple premium brands, including Bless Hotels and Hard Rock Hotels in Spain. Previously, Helena spent time as a Director of Sales and Marketing at Hyatt Hotels Corporation, where the focus was on enhancing brand awareness and supporting the hotel portfolio in Spain. Additional experience includes roles at Starwood Hotels & Resorts, Mandarin Oriental Hotel Group, The Leading Hotels of the World, and Derby Hotels Collection. Helena is also a marketing teacher at Vatel International Business School and continues professional development through thePower program in digital marketing, having completed a degree in tourism from Esade.