Sassan Saedi

Sassan Saedi currently serves as the VP of Marketing at Vave Health since February 2024. Previously, Sassan held various leadership roles including Sr. Director of Customer Experience at Cisco, where Sassan led a global B2B GTM and Customer Success team, achieving a 10% increase in customer retention rates. As Vice President of Product Marketing at Mineral, Sassan transformed the Product Marketing function to support strategic positioning during a critical growth phase. Sassan also contributed to ServiceNow as Head of Product Marketing and Demand Generation, increasing customer adoption and product upgrades, and led global marketing efforts at SAP, focusing on targeted Go-To-Market strategies. Earlier in the career, Sassan held positions at Nexmo (now Vonage) in Product Marketing and Developer Relations and at Microsoft, directing partner sales and product strategy. Sassan holds an MBA in Marketing and Management Strategy from Northwestern University's Kellogg School of Management and a BS in Political Science from the University of Illinois Chicago.