Etsuko Yoshimura

Etsuko Yoshimura serves as the Marketing Insights Director and Japan Strategy Lead at VaynerMedia since May 2020, overseeing a hybrid role that focuses on social insights and guiding product positioning and strategy for clients. Prior to this role, Etsuko was the Market Lead for Google Ads initiatives in Malaysia, the Philippines, and South Africa, enhancing agency programs from April 2019 to January 2020. Earlier experience includes a position as Senior Media Planning Manager at Essence, managing a significant annual media spend for Google products from May 2014 to March 2019, and as a Management Trainee at DFS Group Limited, where Etsuko analyzed consumer trends and coached sales staff. Etsuko's career began at Ad Hoc Inc., coordinating PR events in a boutique communications agency. Etsuko holds a Bachelor of Management and Organizational Studies with a specialization in Finance and Administration from Western University and completed an exchange program in Business at City, University of London.