Sonia Gilchrist is a seasoned marketing professional currently serving as Snr Business Director and Head of DEI at VCCP since September 2019. With notable recognition as a WACL Future Leaders Award Winner, Sonia has significant experience leading high-profile campaigns across various industries. Previously, Sonia held the position of Senior Board Account Director at AMV BBDO, where significant contributions included leading campaigns for Bacardi Ltd and promoting disability inclusion. Sonia's career also includes extensive leadership roles at Iris, ranging from Board Director to Account Director, managing global client accounts and executing integrated marketing strategies for brands like PZ Cussons and Monarch Airlines. Sonia holds a BSc in Business Management from the University of Essex and a Mini MBA from the London School of Business and Finance.