Ari Aarnihuhta

Ari Aarnihuhta is an accomplished executive with extensive experience in the gaming and technology sectors. Since May 2003, Ari has held prominent positions at Veikkaus Oy, currently serving as the Executive Vice President of Gaming Technologies Business and previously as Senior Vice President and CIO, overseeing Gaming and Enterprise Technologies. Earlier roles include Senior Vice President of Customer Relations and Digital Sales, and Vice President responsible for brand, CRM, and digital marketing. Ari has also contributed as a Board Member for Fennica Gaming and the Data & Marketing Association of Finland, representing key sectors in data-driven business. Additional experience encompasses leadership roles at Lottex Oy, Rautakirja Oy, and Veikkausrasti Oy. Ari holds an education from the Stockholm School of Economics.