Reija Laaksonen

Reija Laaksonen is an experienced executive with a diverse background in marketing, brand management, and human resources. Currently serving as Executive Vice President of People, Culture, and Communications at Veikkaus Oy and member of its executive team since September 2023, Reija oversees various functions including HR, communications, marketing, brand, and sponsorship. Additional roles include membership on the Board of Raisio plc and Urheilugaala ry. Reija’s previous positions include Chief Marketing Officer at Nokian Tyres, multiple leadership roles at Fazer Group, and a decade with Unilever, where Reija drove brand and media strategies across the Nordic region. Reija holds a Master's degree in Economics from Helsingin kauppakorkeakoulu, along with executive education from prestigious institutions such as Harvard Business School.