Alena Tomchuk

Marketing Manager at Velmie

Alena Tomchuk has extensive work experience in marketing and management roles. Alena began their career in 2005 as the Chief Marketing Officer at Sagmel Inc., where they were responsible for setting up the marketing department and overseeing marketing activities in several CIS countries. During their time at Sagmel Inc., Alena also developed marketing strategies, managed budgets, and launched new brands.

In 2008, Alena joined Bayer as the Chief Marketing Officer, where they played a key role in transitioning the company to Bayer Consumer Care and establishing the marketing department. Alena was responsible for annual and medium-term sales and profit planning, as well as developing sales and marketing strategies.

Alena later worked at Delta Bank as the Head of Marketing from 2012 to 2013, before joining Heineken as a Senior Brand Manager. In their role at Heineken, they developed marketing strategies and plans for various brands and managed marketing activities.

From 2014 to 2017, Alena served as a Senior Segment Manager at Diskom, where they developed marketing plans, monitored the building materials market, and launched new products. Alena also conducted trainings and presentations for different audiences.

At Diversified Medical Center Lode, Alena held the position of Head of Marketing from 2017 to 2018. Alena'sresponsibilities included developing marketing strategies, planning and executing marketing activities, and conducting consumer market research.

In 2018, Alena joined IT EXPERTS as a Marketing Manager, where they were involved in developing and executing marketing plans, collaborating with partners, and conducting competitive analyses.

From 2019 to 2022, Alena worked as the Chief Marketing Officer at SBH Law Offices Belarus. Alena'sresponsibilities included developing and executing marketing strategies, budgeting, PR and content marketing, and collaborating with partners.

Most recently, Alena joined Velmie in 2022 as a Marketing Manager.

Alena Tomchuk attended Belarusian State Economic University and obtained a Bachelor's degree in marketing. Additionally, they pursued studies in enterprise economy at Universität Osnabrück. However, the specific start and end years for both educational experiences are not provided.

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Timeline

  • Marketing Manager

    July, 2022 - present