Pritha Banerjee

Pritha Banerjee is an experienced Lead Senior CRM Analyst with a background in CRM and data management across various industries. Pritha has worked on developing CRM strategies, managing reporting of performance metrics, and building data-driven decision making processes. Pritha has experience in leading CRM teams, developing customer insights, and maximizing customer lifecycle journey mapping. Pritha also has a strong background in advanced data mining techniques and campaign reporting. With a degree in B.Tech in Electronics & Communications, Pritha has a solid foundation in technology and data analytics.