Aditi Singh

Aditi Singh has a diverse work experience spanning several companies. Aditi started their career at Grail Insights in 2010, where they worked as a Research Manager. During their time there, they led various studies, including Benchmarking and Churn studies, and implemented employee satisfaction surveys. Aditi also tracked organizational sales using Salesforce.com and conducted a Consumer Decision Journey study for a US-based client.

In 2017, Aditi joined Paramount Pictures as a Market Research and Analytics professional, contributing to the company's market research efforts.

In 2018, they moved to Impact Analytics, where they held the role of a Client Account Manager and Strategy and Data Analytics Consultant. Here, they were involved in several projects, including store segmentation for a home security and automation client, whitespace analysis for identifying areas with minimal competitors, and developing a pricing model for a fabric retailer. Aditi also led the implementation of a pricing and promotions portal.

Most recently, in 2020, Aditi joined Velocity, A Managed Services Company as the Director of Research & Analytics for Cinema Solutions.

Aditi Singh completed a Master's Degree in Business Administration and Business Analytics from USC Marshall School of Business from the years 2016 to 2018. Prior to that, they obtained a Bachelor of Technology (B.Tech.) in Electrical, Electronics, and Communications Engineering from Maharaja Agrasen Institute Of Technology, Delhi. In September 2019, Aditi also obtained a certification in Master SQL for Data Science from Udemy.