Velvet Consulting
Franck Labonne is a seasoned marketing automation professional with extensive experience in project management and consultancy. Since June 2013, Franck has served as Manager of Marketing Automation at Velvet Consulting, overseeing a team of four consultants and managing accounts for clients including Bayard, Natixis, Pichet, Nature et Découvertes, and Samsung. Franck holds a certification as an Adobe Campaign Business Practitioner and specializes in Adobe Campaign (Neolane). Previous roles include Senior Consultant and Project Manager at Soft Computing, Senior CRM Consultant at Mornay Services, and CRM Consultant at Business & Decision, where Franck led various integrations and implementations of Neolane and other CRM systems. Franck's education includes a degree in Computer Engineering and Statistics from Polytech Lille, completed in 2007.
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Velvet Consulting
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Velvet Consulting is the leading consulting firm in assisting organizations in their customer orientation. Since 2004, thanks to our 250 Marketing enthusiasts people, we accelerate business performance by building a fullest and effective customer experience. Our global approach and the complementarity of our expertise, support the customer-centric, data and digital transformation of companies. From strategic orientations to operational and technological implementation. We joined the WPP Group and Wunderman Thompson Network in July 2020 to enrich our marketing transformation expertise, with the multichannel excellence of the worldwide communication leader. We propose Agile interventions adapted to each context and sectoral issue through an innovative and integrated approach: HCX ™, for Hyper Customer eXperience. Our vocation: Generate value at all steps of customer experience. Our obsession: Results, nothing but results. Our commitment has been driven by 3 values: excellence, innovation, enthousiasm.