Velvet Consulting
Lionel Lugat has extensive experience in digital marketing and project management, currently serving as Manager of Digital Marketing at Velvet Consulting since May 2015. Prior to this role, Lionel worked at Ineox as a Consultant from January 2010 to October 2014 and at CNCE as a Consultant / Chef de projet from July 2007 to July 2009, focusing on campaign management and user engagement improvements. Lionel's career began at Soft Computing, where from December 1994 to June 2007, extensive project management skills were developed, particularly in client relationship management platforms and data warehouse design. Key achievements include leading projects for major clients such as CNCE, Biogaran, and AOL, demonstrating a strong background in CRM solutions and data-driven marketing strategies.
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Velvet Consulting
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Velvet Consulting is the leading consulting firm in assisting organizations in their customer orientation. Since 2004, thanks to our 250 Marketing enthusiasts people, we accelerate business performance by building a fullest and effective customer experience. Our global approach and the complementarity of our expertise, support the customer-centric, data and digital transformation of companies. From strategic orientations to operational and technological implementation. We joined the WPP Group and Wunderman Thompson Network in July 2020 to enrich our marketing transformation expertise, with the multichannel excellence of the worldwide communication leader. We propose Agile interventions adapted to each context and sectoral issue through an innovative and integrated approach: HCX ™, for Hyper Customer eXperience. Our vocation: Generate value at all steps of customer experience. Our obsession: Results, nothing but results. Our commitment has been driven by 3 values: excellence, innovation, enthousiasm.