Marie Reault

Marie REAULT is a seasoned professional in CRM and data activation with extensive experience in planning and executing marketing campaigns. Currently serving as Consultante Senior Data Activation at Velvet Consulting for Société Générale, Marie focuses on targeting and routing campaigns, implementing use cases via a Customer Data Platform (CDP), and coordinating new proof of concept initiatives. Previous roles include Chargée de CRM for Sergent Major/Natalys, where Marie managed the contact strategy and campaign execution across Europe, and CRM Manager at Minelli, directing campaign operations while overseeing budget compliance. Marie's experience also spans positions in customer relationship management at ZAPA, CHANEL, and various international internships in Australia and Costa Rica. Educational qualifications include an MSc in Luxury and Fashion Management from SKEMA Business School and a Bachelor of Business Administration from Groupe ESC Troyes.