Velvet Consulting
Marie REAULT is a seasoned professional in CRM and data activation with extensive experience in planning and executing marketing campaigns. Currently serving as Consultante Senior Data Activation at Velvet Consulting for Société Générale, Marie focuses on targeting and routing campaigns, implementing use cases via a Customer Data Platform (CDP), and coordinating new proof of concept initiatives. Previous roles include Chargée de CRM for Sergent Major/Natalys, where Marie managed the contact strategy and campaign execution across Europe, and CRM Manager at Minelli, directing campaign operations while overseeing budget compliance. Marie's experience also spans positions in customer relationship management at ZAPA, CHANEL, and various international internships in Australia and Costa Rica. Educational qualifications include an MSc in Luxury and Fashion Management from SKEMA Business School and a Bachelor of Business Administration from Groupe ESC Troyes.
Velvet Consulting
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Velvet Consulting is the leading consulting firm in assisting organizations in their customer orientation. Since 2004, thanks to our 250 Marketing enthusiasts people, we accelerate business performance by building a fullest and effective customer experience. Our global approach and the complementarity of our expertise, support the customer-centric, data and digital transformation of companies. From strategic orientations to operational and technological implementation. We joined the WPP Group and Wunderman Thompson Network in July 2020 to enrich our marketing transformation expertise, with the multichannel excellence of the worldwide communication leader. We propose Agile interventions adapted to each context and sectoral issue through an innovative and integrated approach: HCX ™, for Hyper Customer eXperience. Our vocation: Generate value at all steps of customer experience. Our obsession: Results, nothing but results. Our commitment has been driven by 3 values: excellence, innovation, enthousiasm.