Velvet Consulting
Maxime Lecarpentier is a data management professional with extensive experience in data analysis and customer insights, currently serving as Manager Data Customer Insights and previously as Senior Data Consultant at Velvet Consulting since February 2021. Prior experience includes the role of Dataminer at LA HALLE from July 2018 to August 2020, focusing on internal data reporting and customer loyalty program analysis, and Chargé d'Etudes Statistiques at Darty from September 2015 to June 2018, specializing in targeting and ROI calculation. Earlier experiences include an internship in statistical studies at Darty and a marketing analysis internship at Crédit Agricole. Maxime Lecarpentier holds advanced degrees in Statistics for Business from Université Rennes 2 and a background in Econometrics from Université Lumière Lyon 2, complemented by strong technical skills in various data analysis tools and programming languages including SQL, R, and Power BI.
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Velvet Consulting
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Velvet Consulting is the leading consulting firm in assisting organizations in their customer orientation. Since 2004, thanks to our 250 Marketing enthusiasts people, we accelerate business performance by building a fullest and effective customer experience. Our global approach and the complementarity of our expertise, support the customer-centric, data and digital transformation of companies. From strategic orientations to operational and technological implementation. We joined the WPP Group and Wunderman Thompson Network in July 2020 to enrich our marketing transformation expertise, with the multichannel excellence of the worldwide communication leader. We propose Agile interventions adapted to each context and sectoral issue through an innovative and integrated approach: HCX ™, for Hyper Customer eXperience. Our vocation: Generate value at all steps of customer experience. Our obsession: Results, nothing but results. Our commitment has been driven by 3 values: excellence, innovation, enthousiasm.