Andrew Baldanza

VP of Product at VendorPM

Andrew Baldanza has a diverse work experience across various companies and roles. Andrew is currently the VP of Product at VendorPM, where they oversee the Product, Engineering, Design, and Data teams. Prior to this, they held the position of Senior Director of Product & Design and Director of Product Design at VendorPM.

Before joining VendorPM, Andrew worked at MindBeacon as the Director of Product Design and Director of UX Research. Andrew was responsible for leading the product design and research efforts at the company.

Prior to that, Andrew was the Product Research Lead at Wave HQ, where they led user research and defined the strategic vision for expanding user research at the company. Andrew also led the design of the Credit Products line of business at Wave, including the discovery and design of lending products.

Before Wave HQ, Andrew worked at Ten Thousand Coffees as the Product & Design Manager, where they managed and executed product design sprints and led user research and problem discovery. Andrew also worked as the User Engagement Manager at Ten Thousand Coffees, driving increased user engagement through feature improvements and product innovations.

Andrew has also worked as a UX & Design Consultant at Baldanza Design, where they provided consulting services in the field of UX and design.

In addition, they have experience working at SHOP.CA as the CRM Manager, where they designed and executed email campaigns and performed A/B testing to increase effectiveness. Andrew also worked as a Digital Designer at SHOP.CA, creating digital assets for the ecommerce marketplace startup.

Andrew's early experience includes working as a Marketing Officer at Alma Mater Society and a Marketing Commissioner at Queen's Arts and Science Undergraduate Society (ASUS).

Overall, Andrew Baldanza has a strong background in product management, design, and user research across various industries and companies.

Andrew Baldanza attended Queen's University, where they pursued a Bachelor of Arts (Hon.) MED. degree with a focus on Psychology and Sociology. Additionally, Andrew also studied at De La Salle College "Oaklands," although no specific degree or field of study was mentioned for this institution.

Links

Previous companies

Ten Thousand Coffees logo

Timeline

  • VP of Product

    January 1, 2023 - present

  • Senior Director, Product & Design

    August, 2022

  • Director of Product Design

    January, 2022

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