Heba Armand

Heba Armand has a strong background in marketing and sales, with extensive experience in various industries such as food, consumer goods, and telecommunications. Currently serving as the Director of Sales for Ventura Foods, Heba is responsible for fostering partnerships with CPG manufacturers and leading negotiations for branded products. In previous roles at Avery Products Corporation, Avery Dennison, Nestlé, and Procter & Gamble, Heba has demonstrated their strategic prowess in driving top-line growth and profit through product development and brand strategy. With a BS in Electrical Engineering from UCLA and an MBA in Marketing and Corporate Strategy from the University of Southern California, Heba possesses a unique blend of technical and business acumen.