Ariadna Bień

Ariadna Bień is an experienced professional in CRM and marketing, currently serving as the Head of CRM at Ventures Lab since September 2024, where leadership and strategic vision are key responsibilities. Previously, Ariadna worked at LeoVegas Group for over four years, rising from CRM Manager for Emerging Markets to Senior CRM Performance Manager, focusing on data-driven strategies and AI integration to enhance customer retention. Past roles include Senior CRM Executive at Jackpot.com, Marketing and Content Coordinator at Betclic Group, and various positions in customer service and support, showcasing a comprehensive background in strategic planning, communication, and project management across different sectors. Ariadna holds a Master's degree in Marketing Management and a Bachelor's degree in Finance from SGH Warsaw School of Economics, along with a Level 6 Diploma in Professional Marketing from The Chartered Institute of Marketing.