Esteban Lara

Esteban Lara is an experienced online marketeer currently working at Verder Liquids since May 2023, where responsibilities include managing the company website and optimizing content and SEO across 23 regions for lead generation, as well as executing paid campaigns on Google Ads and LinkedIn. Prior to this role, Esteban served as a Digital Marketing Intern at Republic M! from February to July 2022, focusing on content creation, strategy development, and B2B lead generation through organic and paid campaigns. Additionally, Esteban gained experience as a Marketing Intern at Tangaré Foundation from January to June 2021, where management of social media platforms was a key responsibility. Esteban holds a Bachelor of Business Administration from Rotterdam Business School RUAS (2018-2022) and completed an International Baccalaureate Diploma Programme as well as a High School Diploma from the International School of Panama.