Yolyn Sam

Yolyn Sam has a diverse and extensive background in marketing and communications. They began their career as the Sole Proprietor of Esquisse e-Cottage, where they developed a wide network of clients and provided digital marketing and marketing secretariat services. They experienced significant growth in their business, expanding from a one-person home business to a company with over 20 employees. Yolyn's success in this role included achieving a monthly revenue of $100,000 and an average annual sales growth rate of 150%.

Yolyn then worked as the Director of Marketing and Communication at TheFlowerShop, where they excelled in marketing communication and online sales. They were responsible for creating marketing materials and optimizing online marketing campaigns using platforms like Google AdWords and Yahoo Sponsored Search. They also managed the company's CRM and ERP programs, improving the accuracy of usable data.

Following this, Yolyn joined SeaCAD Technologies as the Head of Marketing, where they focused on market share growth and marketing strategies. They collaborated with product channel principals and implemented automated lead tracking processes. They successfully organized various marketing events and established strong relationships with stakeholders.

Yolyn continued their career at Videojet Technologies as the Marketing Leader for Southeast Asia, Australia, and New Zealand. They were responsible for planning and executing marketing plans and managing both direct and distributor marketing teams. Yolyn also played a crucial role in new product launches and building relationships with distributors and stakeholders. They achieved territory growth and implemented processes for detailed metrics tracking.

Yolyn then served as the Marketing Manager at Fujitsu Asia, where they developed marketing plans and assets for customized campaigns. They ensured campaign execution within budget and timeline, successfully measured and reported metrics, and identified opportunities for business growth. They also managed events and worked with channel partners to run targeted workshops and trade shows.

After Fujitsu Asia, Yolyn worked at Menlo Security as the Head of Marketing for APAC. They pioneered marketing strategies for the start-up company, built brand awareness, and achieved high ROI from marketing investments. Yolyn managed marketing activities from lead generation to conversion, conducted market research, and played a crucial role in events and workshops.

Yolyn then joined Avado as the Head of Marketing for APAC, where they developed annual marketing plans, executed marketing strategies for B2B and B2C markets, and managed multiple teams. They positioned Avado as a thought leader in the digital transformation space and generated leads for sales teams through media optimization and lead nurturing. Yolyn also developed collateral such as brochures, whitepapers, and case studies.

Currently, Yolyn is working at Veremark as the Head of Marketing. While the details of their work at this company are not yet provided, it is mentioned that they are building marketing strategies.

Yolyn Sam completed their Master's Degree in Global Marketing from the University of Liverpool, which took place from 2010 to 2012. In addition, they obtained various certifications throughout their career. These include the Squared Online Certificate in Digital Marketing Leadership (developed with Google) from Squared Online in May 2020. Yolyn also completed Training and Facilitation Techniques for Instructors from Danaher Corporation, the Problem Solving Process (PSP) from Danaher Corporation, Teaming and Collaboration from NewVoiceMedia, Crucial Conversation from VitalSmarts, Leadership Essentials from Danaher Corporation, Certified SolidWorks Marketing Professional from Dassault Systèmes in 2011, and Certified SolidWorks Sales Professional from Dassault Systèmes in 2010.