Rachael Holmes

Rachael Holmes is a seasoned qualitative research expert currently serving as a Senior Director at Verian Group, formerly Kantar Public, since August 2019. With extensive experience in policy development, behavioural insight, and service transformation, Rachael excels in complex analysis and brand consultancy. Previous roles include Freelance Research and Strategy Consultant from 2016 to August 2019, where Rachael managed projects for various clients, and Director positions at Kantar and Research International, focusing on ethnography and innovation. Additionally, Rachael contributed to academia as a guest lecturer at Goldsmiths, University of London. Rachael's career began at Davies Riley-Smith Maclay and includes pivotal roles at Grey Group and Interbrand, complemented by a First-class MA Hons in French and Italian from the University of Cambridge.