Verian Group
Tracy Logan is a senior professional with extensive experience in strategic leadership and communications evaluation. Currently serving as Senior Director at Verian Group since April 2020, Tracy transitioned from a Director role at Hall & Partners, where employment lasted from October 2016 to April 2020. Prior experience includes roles as Group Strategy Director and Strategy Director at Hall & Partners, as well as leadership roles at the Cabinet Office and the Central Office of Information, where Tracy focused on cross-government communications insight and evaluation. Tracy began a career in research and insight as a Senior Research Executive at BMRB and has a solid educational background with a MA(Hons) in Politics and Modern History from The University of Edinburgh.
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Verian Group
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Verian (formerly Kantar Public) is a world leading, independent research, evidence, evaluation, and communications agency, providing services to government and the public realm. We work with our clients to help solve the next generation of public policy challenges. With offices across Europe, APAC and in the US, our consultants and researchers are supported by our unique global data ecosystem. We provide gold standard data on the economy and society to decision makers and engage directly with many millions of citizens each year on their behalf. Combining expertise in human understanding with advanced technologies and data science, our work with clients creates policy interventions, designs better public services, and unlocks behaviour change. We support the rapid development of policy thinking in moments of urgency. We implement policies on the ground. We build communications to reach diverse and complex audiences. We bring global best practice and local expertise. We are Verian. Powering decisions that shape the world.