Brian Badillo

Vice President, Vertical Strategy at Vericast

Brian Badillo has a diverse work experience spanning multiple industries and roles. Brian currently serves as the Vice President, Vertical Strategy at Vericast, where they help businesses grow and manages data, omnichannel campaign management, and intelligent media delivery. Previously, they worked as the Vice President, National Accounts at Miller Zell, focusing on retail strategy, production, insights, and store rollouts. Prior to that, they served as the Vice President - Marketing Solutions Group at Quad, where they integrated data, print, and technology solutions for marketers. Brian also briefly held the position of Regional Director, Southwest at QuadWilliamson. Brian has held leadership positions at Graphics Group, An RR Donnelley Company, Etheridge, Padgett Printing Corporation, Johnson Printing Service, Technifax, and AMF Bowling, Inc., where they gained expertise in print management, direct marketing, sales, and account management.

Brian Badillo completed their MBA in Marketing and Strategy from the Southern Methodist University - Cox School of Business in 2009. Prior to that, they obtained a Bachelor of Science (BS) degree in Marketing from the University of Nebraska-Lincoln in 1998. Brian also holds an MBA certification.

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Timeline

  • Vice President, Vertical Strategy

    January, 2024 - present

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