Susan Martin

Susan Martin, MBA, is a seasoned professional in account management and sales with extensive experience in the advertising and media industries. Currently serving as a Senior Strategic Account Manager in Retail Media Sales at RR Donnelley since July 2024, Susan has a strong track record of driving revenue and enhancing customer engagement through innovative strategies. Previously, as a Senior Strategic Account Manager at Vericast, expertise in utilizing the Vericast Consumer Graph facilitated personalized omnichannel campaigns for clients. With a history of success as a National Sales Executive at Valassis and Work Place Media, as well as prior roles in management and publishing at Consumer Source and Avidgolfer Magazine, Susan's career highlights include developing advertising solutions, achieving high client retention, and implementing effective market strategies. Susan holds an MBA in Sports and Entertainment Management from The University of Dallas and a BS in Business Administration from McNeese State University.